Πως το Ιpod κατάκτησε τον κόσμο..
Σύμφωνα με τον συγγραφέα του άρθρου που παρουσιάζεται σήμερα στην Observer, η επιτυχία του iPod οφείλεται κατά ένα μεγάλο μέρος στο αποτέλεσμα της έξυπνης επιχειρησιακής τακτικής και του καταστήματος μουσικής iTunes.
This tiny object does a lot more than play music: as part of a larger system with iTunes and the iTunes music store, it defines a new relationship between customer and producer and reshapes an industry. One day all products and services will be like this.
The first unexpected thing the iPod has done is make estranged customers like me music buyers again. I haven't bought music regularly for years – CDs aren't attractive in themselves, prices and reissuing policies are as cynical as ever, and the 'retail experience', hunting for what you want in the big record stores, is about as tempting as a visit to an emergency ward. (I don't need to add that today's bands are crap.)